Monday, September 17, 2007

Great Quote

Beware the leader who bangs the drums of war in order to whip the citizenry into a patriotic fervor, for patriotism is indeed a double-edged sword. It both emboldens the blood, just as it narrows the mind.

And when the drums of war have reached a fever pitch and the blood boils with hate and the mind has closed, the leader will have no need in seizing the rights of the citizenry. Rather, the citizenry, infused with fear and blinded by patriotism, will offer up all of their rights unto the leader and gladly so.

How do I know? For this is what I have done. And I am Caesar.

-unknown

Tuesday, July 24, 2007

12 kinds of ads

12 kinds of ads:


1) "demo." This is a visual demonstration of a product's capabilities. You've seen hundreds of demo ads on late-night TV, for things like kitchen knives (watch it slice through that tin can!) and stain removers (it can't possibly erase that red wine blotch—and yet!).

2) "show the need or problem." First, you make it clear that something's not up to snuff in the consumer's life. Then, you introduce the remedy—which is, of course, the product you're selling.

3) a variation on showing the problem. This time, you employ a "symbol, analogy, or exaggerated graphic" to represent the problem. Ex:In this Theraflu ad, for example, the problem is that a man's flu symptoms make him feel like an ogre. Thus, the ad portrays him as a literal ogre. When the man takes Theraflu, he returns to human form.

4) "comparison." Here, the spotlight's on the claim that your product is superior to those of your competitors.

5) "exemplary story." These ads weave a narrative that helps illustrate the product's benefits. The key is to create "a situation where you'd use [the product] and be very glad for it."

6) "benefit causes story." You conceive the ad back-to-front, by imagining a trail of events that might be caused by the product's benefit. In the example Gunn uses, a man on a safari screams when a lion charges him. It's then revealed, to the amusement of the man's friends (and also the viewer), that he's been looking through the powerful zoom lens of his Olympus camera. The lion is, in fact, hundreds of yards away.

7) "tell it"—also known as "presenter," "testimonial," or "A-tells-B." This can take the form of a kindly neighbor or best-friend spot ("Oh, I used to get arthritis when I gardened, too—here, try my Ouch-Be-Gone pills"). It can be a "real person" testimonial ("I've never slept so well before—thanks, Adjust-o-Foam mattress!"). Or it might be a classic talking-head ad (often the talking head will wear a white lab coat—which assures us beyond doubt that he's a trustworthy expert).

8) "ongoing characters and celebrities." One big challenge when making an ad is to ensure that your brand "gets credit" for the spot. The viewer may remember the ad just fine and yet forget which brand it was for. The use of a recurring character, or celebrity, can help cement a brand's identity into the viewer's brain.

9) "symbol, analogy, or exaggerated graphic" demonstrating a benefit of the product. (Recall that earlier we saw this technique used to demonstrate a problem that the product solves.)

A Starbucks spot from a few years ago used the '80s band Survivor to symbolize the invigorating effects of a double-shot espresso drink. In the spot's formulation, sipping the espresso makes you feel like the band is trailing you around all day, shouting out your name to the adrenaline-pumping chords of "Eye of the Tiger."

10) "associated user imagery": The advertiser showcases the type of people it hopes you'll associate with the product. Often these will be hip, funny, or good-looking people. But sometimes the associated users are goofy or geeky—it depends on the target market.

11) "unique personality property." These spots highlight something indigenous to the product that will make it stand out. It could be the country of origin (a sports car boasting about its German engineering). It could be the product's unusual moniker ("With a name like Smucker's, it has to be good").

12) "parody or borrowed format." This is a popular approach these days, perhaps because pop-culture references have become our common language. Recent ads have parodied movies, TV shows—and even other ads.

Friday, June 22, 2007

Michael Moore Interview with Amy Goodman

http://www.democracynow.org/article.pl?sid=07/06/18/1326235

Monday, June 18th, 2007
An Hour with Michael Moore on "Sicko," his Trip to Cuba with 9/11 Rescue
Workers, the Removal of Private Healthcare Companies & Clinton's Ties to
Insurance Companies: "They're into Her Pocket and She's Into Their Pocket
And I Don't Expect Much From Her"

--------------------------------------------------------------------------------
Academy Award-winning filmmaker Michael Moore sits down with Democracy Now!
ahead of the release of his new film SiCKO. The film is a seething
indictment of the US healthcare system. It focuses not on the more than 40
million people who don't have healthcare but on the 250 million who do -
many of whom are abandoned by the very health insurance industry they paid
into for decades. "They are getting away with murder," Moore said of the
health insurance companies. "They charge whatever they want. There is no
government control, and frankly we will not fix our system until we remove
these private insurance companies." [includes rush transcript]
--------------------------------------------------------------------------------
Michael Moore is on the move. On Wednesday, the Academy Award-winning
filmmaker will testify on Capitol Hill. He then heads to New Hampshire to
challenge presidential candidates, Democrat and Republican, over the
nation's healthcare system.
His latest documentary SiCKO is being released in thousands of theaters next
week. The film is a seething indictment of the US healthcare system. It
focuses not on the more than 40 million people who don't have healthcare but
on the 250 million who do - many of whom are abandoned by the very health
insurance industry they paid into for decades.

Yesterday I sat down with Michael Moore at the Tribeca Cinema just after he
had done a sneak preview for 9/11 workers who fell ill after working in the
toxic environment at Ground Zero. He was then doing a showing for the Center
for Justice and Democracy - a tort reform group. I began by asking him what
inspired him to make the film.

a.. Michael Moore, Academy Award-winning filmmaker.

--------------------------------------------------------------------------------
RUSH TRANSCRIPT
AMY GOODMAN: Michael Moore is on the move. On Wednesday, the Academy
Award-winning filmmaker will testify on Capitol Hill. He then heads to New
Hampshire to challenge presidential candidates -- Democrat and Republican --
over the nation's healthcare system.

Oh, and his latest documentary, SiCKO, is being released in thousands of
theaters next week. The film is a seething indictment of the US healthcare
system. It focuses not on the more than 40 million people who don't have
health insurance, but on the more than 250 million who do, many of whom are
abandoned by the very health insurance industry they've paid into for
decades.

Yesterday I sat down with Michael Moore at the Tribeca Cinema here in New
York, just after he'd done a sneak preview for 9/11 workers who fell ill
after working in the toxic environment at Ground Zero. He was then doing a
fundraiser for the Center for Justice and Democracy, a tort reform group. I
began by asking Michael Moore what inspired him to make the film.

MICHAEL MOORE: Well, I actually -- I had a TV show on back in the '90s
called TV Nation, and one day I just -- I thought it would be interesting to
have like a race. So we sent a camera crew to an emergency room in Fort
Lauderdale, a camera crew to an emergency room in Toronto, and then one to
Havana. And they would each wait until someone came in with a broken arm or
a broken leg. And then they were going to follow that person through and see
how good the quality of the care was, how fast it was and how cheap it was.
And I convinced Bob Costas and Ahmad Rashad, sportscasters, to do the
play-by-play of what we called the Healthcare Olympics. And so, it was a
race between the US, Canada and Cuba. And to make a long story short, Cuba
won. They had the fastest care, the best care, and it cost nothing.

We turn the show in to NBC that week, and we get a call from the censor.
They're not called "the censor," they're called Standards & Practices. And
so, this woman calls. She's the head of Standards & Practices -- Dr.
Somebody. I don't know they -- she actually had a "Dr." before her name, but
I forget her last name now. But she calls, and she says, "Mike, Cuba can't
win." I said, "What?" "Cuba can't win." "Well, they won. What do you mean
they can't win? They won." "No, we can't say that on NBC. We can't say that
Cuba won." "Well, yeah, but they won! They provided the fastest care. They
were the cheapest. And the patient was happy, and the bone got fixed." "No,
it's against regulations here." I said, "Oh, well, I'm not changing it."

Well, they changed it. They changed it. Two days later, when it aired,
they changed it so that Canada won. And Canada didn't win. Canada almost
won, but they charged the guy $15 for some crutches on the way out. So it's
bugged me to this day that anybody who saw that episode, you know, where it
said, you know, "and Canada won the Healthcare Olympics," and in fact it was
Cuba, but that couldn't be said on NBC, because God knows what would happen.

So, anyways, I first started thinking about this issue then, and then when
I had my next show, The Awful Truth, we followed a guy who had health
insurance, but his health insurance company would not approve this operation
he needed, which would save his life. So we took the guy to the headquarters
of Humana, the HMO down in Louisville, Kentucky, took him in to see the
executives there. They gave us the boot. So we went out on the lawn and
conducted the man's funeral, with him present. So we had a priest and a
casket and pallbearers, bagpipes and, you know, "Amazing Grace" and the
whole deal. And the executives are looking down from the top floor at this
and horrified this is going to air on national television. Three days later,
they call and tell the guy, "We'll approve the operation." And the man is
alive today.

And I thought at the time, geez, you know, a ten-minute piece, we saved a
guy's life; what could we do if we did a two-hour movie? And so, that was
the sort of the genesis of this, though the movie didn't end up being a
bunch of stories about, you know, saving individual people's lives, because
as I got into this, I figured there's a much, you know, sort of bigger story
to tell about the actual system itself.

AMY GOODMAN: Well, tell us about the 9/11 workers and how you got involved
with all of these people who have gotten sick. We just came from one of your
first showings before the premiere of the film, with 9/11 emergency
responders who are sick.

MICHAEL MOORE: Right. Well, as you know, those of us who in New York here,
where, you know, since 9/11, a lot of these workers who ran down there to
help on 9/11 who were not city employees or state employees, but were just
volunteers -- I mean, some people got across from New Jersey and came and
helped. They were maybe volunteer firefighters from New Jersey, some were
EMT volunteers, and they went down there to help. Some of them stayed there
for months in the recovery effort. And they got all these illnesses,
respiratory illnesses and things like that, from breathing, you know, the
whole, you know -- while the EPA was saying, Giuliani was saying everything's
fine down there. You know, go ahead and breathe away. In fact, as we now
know, it was very toxic down there. And hundreds, perhaps even thousands,
have suffered as a result of the toxicity in the air at the time.

And then to find out that our own government and all these 9/11 funds won't
provide any help to these volunteers, because they weren't employees of the
city. So they've been going through all these illnesses -- and some of them
not even seeing a doctor or can't afford the operations or the things that
they need, the medicines they need, because they don't have health
insurance. And they can't work now, so they're disabled, and then they have
to go through a whole rigmarole to try and get Medicaid. It's just -- I
mean, making them go through hoop after hoop, very sad thing to see. And so,
we got to know some of them.

And at the same time, I saw this thing on C-SPAN, where Senator Frist had
gone down to Gitmo, because they wanted to show how, you know, we're taking
good care of the detainees, you know, where they're getting all
top-of-the-line prisoner treatment. And one of the things that he wanted to
remark on -- Mr. Frist -- was how good the healthcare was --

AMY GOODMAN: Dr. Frist.

MICHAEL MOORE: Yes, excuse me. Yes, of course, Dr. Frist. There's another
doctor. He then presented this list of, you know -- here's all the
colonoscopies that we've been doing, you know. And, of course, the first
thing I thought when I heard that, I thought, "Colonoscopies? Hey, most of
these detainees are, you know, in their twenties and thirties. You know, you're
not really -- you don't necessarily have a colonoscopy 'til you're fifty."
So that should have been your first clue right there something was amiss at
Gitmo. But he has this whole list, Amy, of how many teeth cleanings they've
done of the detainees, how many root canals. They do nutrition counseling.

AMY GOODMAN: Do they talk about the force-feedings of fasting prisoners?

MICHAEL MOORE: Yeah, well, of course. That's what's called "nutrition
counseling." And so, he made this as part of this big, you know, thing about
how wonderful they're treated there, and we shouldn't worry at all about
them. Well, of course, irony built upon irony here, you know. And I thought,
well, you know, here we have the 9/11 rescue workers who can't get any
healthcare. Here they are trumpeting how they have free universal
healthcare, dental care, eye care, nutrition counseling, for the detainees.
And I thought, well, why don't we just take our 9/11 workers down to Gitmo
and see if we can get some of that free healthcare they're bragging about?
And so, essentially, when you see the film -- I don't want to give the whole
thing away -- but that's essentially what we go to do.

AMY GOODMAN: How did you get there?

MICHAEL MOORE: Geez, I wish I could tell you. You know, I'm being
investigated now by the Bush administration for this trip I took, which they
said that we went to Cuba, but my point is, no, we were going to Guantanamo
Bay, which you claim as American soil, so we never really left America. I
mean, we pulled out of Miami in the boat, and we ended up in Guantanamo Bay,
which you claim as American waters. And so -- but, of course, you know, we
ended up then in, you know, the actual nation of Cuba. And you'll see in the
film the wonderful treatment that the 9/11 rescue workers and the others I
took got from the Cuban doctors and the Cuban healthcare system. But, so now
they're investigating me.

And I mean, you've been there. Have you ever received this letter
threatening civil and criminal action against you? Or --

AMY GOODMAN: I did not.

MICHAEL MOORE: Yeah, see? Well, it's not fair! You're Amy Goodman. You
should get the first letter. What are you picking on me for? Anyway, so
yeah, so I'm in the midst of this, so I'm not really -- I don't want to say
publicly yet how we actually got there, but I actually do have a boat in the
movie, you see, and we are actually in Guantanamo Bay. And you probably have
never seen anybody actually sail into Guantanamo Bay. You will, when you see
the movie, see this, you know, for the first time. And, you know, and I'm
the skipper.

AMY GOODMAN: Were you afraid of the mines or what you thought might be
mines?

MICHAEL MOORE: Yes. Actually, I was more afraid of what they were pointing
at us in the guard tower there on the US side of this demarcation line that's
in the bay. And I have to say -- I want to tell you -- I think I can say
this much: the Cuban government was not exactly happy with my idea here of
sailing into Guantanamo Bay, because they did not want an incident that
would provoke the Americans or give them an excuse to do something against
Cuba. And especially because it was me, you know, the Cubans perceive that
Mr. Bush doesn't like me very much, and so here I am suddenly, you know,
tweaking their nose in Guantanamo Bay, and anything could happen. So we had
to really actually talk quite a bit to the Cubans to letting us use their
waters to get up close to the American waters there in the bay.

AMY GOODMAN: Is that area mined?

MICHAEL MOORE: Well, that's what they say, yes. Yes, yes. Well, they
believe the Americans have mined it, you know, so that no Cubans can get in
there. I don't know what the Cubans --

AMY GOODMAN: Cubans trying to break into Guantanamo to the prison?

MICHAEL MOORE: Sneak into -- yeah. Hey, don't ask me to explain the
actions of the US military. I, you know -- I don't know what the Cubans -- I
hate to say this, but, you know, when we were there, it doesn't look like
there's a huge Cuban defense force, should the Americans ever decide to
actually invade again, at least that route. But I'm sure they've got
something planned if the Americans ever did that.

AMY GOODMAN: The emergency workers who you took to Cuba, talk about the
healthcare system there.

MICHAEL MOORE: Well, you know, when they say that there's a doctor in
every block, that's not a cliché. I mean, they're really -- Cuba, per
capita, has so many more doctors than we have. You know, there's been a
doctor shortage in America for a long time, and it's been pretty much
because the AMA doesn't want anymore students in medical schools here,
because they believe that if they keep the number of doctors low, those
doctors get more money, as opposed to if we had a whole bunch of doctors,
you have to share the pie a little bit more, so.

But the Cuban doctors, the Cuban healthcare system, I was very impressed
with it. All the people we took down there were extremely happy with the
treatment that they received. But they focus a lot on prevention, and
because they do that, they end up not having to spend a lot of money on
their healthcare. They don't have the money. It's a very poor country, as
you know. And I was very impressed. And, you know, with what little they
have to use with their healthcare system, they end up living longer than we
do. They have a better infant mortality rate than we do. On a number of
issues, they're the same or better than us.

AMY GOODMAN: Oscar Award-winning filmmaker Michael Moore. When we come back,
he talks about the candidates, the Democratic candidates for president, and
their position on healthcare.

[break]

AMY GOODMAN: We return to our interview with Academy Award-winning filmmaker
Michael Moore. His new film SiCKO is being released in thousands of theaters
next week. I asked Michael about the United States being ranked
thirty-seventh in the world for its quality of healthcare.

MICHAEL MOORE: Yes. We're behind Costa Rica, but ahead of Slovenia. And
that's according to the World Health Organization. It's pretty pathetic when
the richest country on earth is ranked number thirty-seven.

AMY GOODMAN: Michael Moore, you look at three -- really four -- places:
France, Britain, Cuba, you spend time in, and then you go visit your
relatives in Canada.

MICHAEL MOORE: Yes.

AMY GOODMAN: Talk about these places and what each one has. You talk to,
for example, Tony Benn, the parliamentarian, the MP in Britain. Talk about
what they have and how they originated. Then we'll talk about how we got
what we have here.

MICHAEL MOORE: OK. Well, the Canadians, they have a very good system that
covers everyone, and the people there are very happy with it. Basically, you
pay for nothing. You choose your own doctor. You need to go to the hospital,
you choose your own hospital. There's freedom of choice. And, you know, you'll
hear the critics of the Canadian system here talk about, "Oh, the Canadians,
you have to wait in line, you know, before you can get a knee replacement,
or you have to wait x-number of number of weeks, you know, where you don't
have to wait in America." You know, when I hear that, I think, well, that's
what you do when you have to share the pie. Sometimes you have to wait. You
know, it's like, I guess that's not in our American mentality, where, you
know -- to wait. You know, I want it now! Well, you know, sometimes when
you -- like I said, when you're sharing the pie, you get the first slice,
you don't have to wait; sometimes you get the third slice; sometimes you get
the last slice. But the important thing to remember is, everyone gets a
slice. That's not the way it is here in this country.

Now, the British system is really government-owned, in the sense that the
government owns and runs the hospitals, the government employs the doctors.
And so, they work for the government, so it's very much a government-owned
and -run and -controlled program in Britain. And again, you know, everything
is free. And you see the hospitals in the film. People are very happy with
it. And, you know, if you know anybody that's ever traveled to these
countries, that's had an experience of having to go into a Canadian hospital
or British hospital -- I mean, like the one woman says in the film, you
know, she thought it was going to be some dingy, horrible -- you know, like
out of a Dickens novel or the old Soviet Union or something. And she went in
there, and it was like, "Wow! This is incredible!"

France, though, is probably, if not the best, near the best of what we
saw.

AMY GOODMAN: Still on Britain, I want to just play a clip.

MICHAEL MOORE: This guy broke his ankle. How much will this cost him? He'll
have some huge bill when he's done, right?

NHS HOSPITAL ADMINISTRATIVE WORKER: Here, no. Just everything is free.

MICHAEL MOORE: I'm asking about hospital charges, and you're laughing.

Even with insurance, there's bound to be a bill somewhere.

What did they charge you for that baby?

NEW FATHER: No, no, no. Everything was on NHS.

NEW MOTHER: This is NHS.

NEW FATHER: It's not America.

MICHAEL MOORE: So this is where people come to pay their bill when they're
done staying in the hospital.

NHS CASHIER: No, this is the NHS hospital, so you don't pay that bill.

MICHAEL MOORE: Why does it say "cashier" here if people don't have to
pay a bill?

NHS HOSPITAL ADMINISTRATIVE WORKER: .place, you have -- it just means
get the traffic expenses reimbursed.

MICHAEL MOORE: So in British hospitals, instead of money going into the
cashier's window, money comes out.

MICHAEL MOORE: Yeah, they look at me like I'm from Mars when I'm asking
the Brits, you know, how much they paid for this, that or whatever.

AMY GOODMAN: We're talking to Michael Moore. Let's talk about how we
arrived at the system we did in this country.

MICHAEL MOORE: Well, you know, my grandfather was a country doctor,
actually. He was from Canada. He went to medical school in the late 1800s,
which was a year then. You know, it's pretty much what they knew back then.
They could teach it in a year. And so, the little village where, you know, I
was raised, because my mom was from there, too, because he was there, you
know, he was paid with eggs and milk and chickens, and things like that. He
didn't do it to make any big money. They didn't make big money then. They
were comfortable -- the local doctor -- but they weren't the rich man in the
community.

We got away from the concept of treating people because it was the right
thing to do. The nuns ran the hospital that I was born in. The nuns weren't
doing this to turn profit and invest in Wall Street. You know, I mean, they
did it because they thought that was their duty to serve God and to serve
mankind by opening hospitals and delivering babies. We're a long ways from
that now. Somewhere we let profit and greed enter into this.

And in the film, I peg a certain date when the HMOs really got their
start. And I got very lucky. I had a twenty-three-year-old researcher in my
office who worked on the film, who was actually someone I believe that was
recommended by Jeremy Scahill, so there's a Democracy Now! connection to
this moment in the movie. But he found this Watergate tape -- has nothing to
do with Watergate, it's one of the Nixon tapes -- at the Archives, National
Archives, where Nixon and Ehrlichman are discussing whether or not to
support this HMO concept. And Ehrlichman says to Nixon, "You're going to
love this, because this is private enterprise. This isn't like some freebie
thing." Nixon goes, "Oh, I like that. Tell me about it." And then Ehrlichman
says, "Well, this is how it's going to work, these HMOs. They're going to
make more money by providing less care. The less care they give them, the
patients, the more money the company makes." Nixon goes, "Ooh, not bad!" And
it's all there on tape.

AMY GOODMAN: And they're talking about Kaiser Permanente

MICHAEL MOORE: Yes.

AMY GOODMAN: And Nixon says he met Kaiser.

MICHAEL MOORE: Yes, yes. Edgar Kaiser.

AMY GOODMAN: He brought him in to explain it.

MICHAEL MOORE: Yes, brought him in to explain the whole thing and the
whole -- how the scheme would work. And Ehrlichman and Nixon are just kind
of rubbing their hands, going, "Oh, this is great." And the very next day,
Nixon announces his new healthcare program, which is, of course, going to
include these HMOs that Kaiser Permanente wanted to have included. And there
it begins. And it's all in the movie. And so, when he -- when George first
brought this in, I thought, "Boy, do all roads lead back to Nixon?" I mean,
I know we lay a lot of stuff at Nixon's feet, but the HMOs, too? I mean, is
he ultimately responsible for this modern-day profit-greedy mess that we're
in? And the answer is yes.

And these health insurance companies are -- they're just -- they're the
Halliburtons of the health industry. I mean, they really -- they get away
with murder. They charge whatever they want. There's no government control.
And frankly, we will not really fix our system until we remove these private
insurance companies. I mean, they literally have to be eliminated. They
cannot be allowed to exist in this country.

AMY GOODMAN: Talk about the American who gave the finger to his health
insurance company -- I mean, gave his finger.

MICHAEL MOORE: Oh, literally the finger.

MICHAEL MOORE: This is Rick.

RICK: I was ripping a piece of wood, and I grabbed it right here, and I
hit a knot.

MICHAEL MOORE: He sawed off the tops of two of his fingers.

RICK: And it just zipped, and it was that quick.

MICHAEL MOORE: His first thought?

RICK: I don't have insurance. How much is this going to cost?

MICHAEL MOORE: The hospital gave him a choice: reattach the middle
finger for $60,000 or do the ring finger for $12,000. Being the hopeless
romantic, Rick chose the ring finger for the bargain price of $12,000. The
top of his middle finger now enjoys its new home in an Oregon landfill.

RICK: I can do that thing, where, you know, the old man used to like
pull the finger off.

MICHAEL MOORE: I mean, if he lived a few hours north in Canada, that
question would never be asked of him. He would never have to make that
decision. And, in fact, later in the film, we show a Canadian who has five
fingers sawed off, and he gets them all reattached immediately, and it doesn't
cost him a thing. But it's one of many examples of this kind of ironic
situation that we live in the wealthiest country on earth, and yet people
have to go through this.

AMY GOODMAN: Why don't people understand in this country what is offered
in other places and that this situation isn't a natural -- you know, just
the way things should be, that there is a way to change? What is it about
the way the government and the media and the insurance companies work that
keeps people so isolated from alternatives?

MICHAEL MOORE: It's an enforced ignorance. It's called keeping the
American people stupid. Whether it's our educational system or whether it's
the mainstream media, it's all about making sure people don't know what's
going on in other countries. We know nothing about the rest of the world. I
mean, until recently, when they said if you travel to Canada or Mexico you
had to have a passport, until then it was 80%-plus didn't even have a
passport in this country. So people don't travel. They don't know much. I
point out in the film that our high school graduates, when asked where Great
Britain is on the globe, 65% couldn't find it. 65% couldn't find Great
Britain on the globe. 11% couldn't find the United States on the globe --
11% of eighteen to twenty-five-year-olds, according to National Geographic.
It's like, OK -- you know, we have a problem in this country. We don't want
to know about the rest of the world. And, I mean, ask most Americans who the
prime minister of Canada is. I mean, seriously. And I don't mean -- and I'm
not saying this -- you know, let's go ask a bunch of dumb hicks out in, you
know, Whereverville. I'm saying, if I just looked around this room right now
and asked this crew, which I would say this is a more aware crew of people
who, you know, follow the news and, you know, they work with you. But, you
know, is there anybody that can tell me -- do you know the prime minister of
Canada?

JOHN HAMILTON: Harper.

MICHAEL MOORE: Whoa! That's good!

AMY GOODMAN: And you didn't even ask the Canadian here.

MICHAEL MOORE: No, I was avoiding the Canadian's eyes. Don't ever look
directly in the eyes of the Canadians, by the way, OK? No, but I'm sure that
anybody listening to this on the radio or watching this on TV right now just
sitting there were probably going, oh, you know, we don't really -- most
Americans don't know who lives next door to us, and so if they don't know
simple things like that, they don't know about their healthcare system. And
what we do know about it are all the lies we've been told about the
Canadians and the Brits and the French.

AMY GOODMAN: You do talk about Hillary Clinton and what she tried to do
under Bill Clinton as president. Explain what she attempted.

MICHAEL MOORE: Well, I think she attempted a very brave thing fourteen
years ago. She came in and said there should be healthcare for all; there
should be no pre-existing conditions; everyone's covered, no matter what you
make, what job you have, or whatever. It was a very bold move on her part.
And she was destroyed as a result of it. I mean, they put out I think well
over $100 million to fight her.

AMY GOODMAN: And yet, the big insurance companies liked it, because she
wanted to preserve the big five. And others said if she had gotten rid of
the insurance companies altogether, single payer, it would have been more
clearly explainable to the American people.

MICHAEL MOORE: And that was her fault, that she didn't go the whole hog,
the whole nine yards of what needed to happen with this. I mean, it was the
same problem really -- I mean, just to give you another example, this is
where the Democrats -- you know, it's like you want to go in there sometimes
with a drill and get their -- 'cause kind of their heart is kind of on the
right track, you know. It's kind of like I think Hillary's heart is in the
right place. You know, she wants all Americans covered, but, hey, we can't
really get rid of the insurance companies, so let's try and work out a
little deal, kind of like what Edwards is proposing now. It's like Al Gore
with the 2000 election: you know, instead of asking for all of Florida to be
recounted, which he would have won then, you know, they only want to recount
the Democratic counties, where they thought they'd get their votes. And it
was like, you know -- it's like, come on! You know, why do you only -- they
take these half-step measures, and we're all the worse for it.

So -- but to jump ahead here with Hillary, you know, she's now -- or at
least last year, in last year's congress -- was the second-largest recipient
of health industry money, next to Rick Santorum. He's gone now. So she may
be number one at this point, for all I know. It's very sad to see that she's
very much -- they're into her pocket, and she's into their pocket. And I don't
expect much from her.

AMY GOODMAN: Are there presidential candidates that you do feel are
putting forward an alternative?

MICHAEL MOORE: Well, yes. I mean, there's -- well, first of all, nobody is
being very specific, other than Edwards, in terms of an actual plan, and his
is not a good plan. You know, Obama's plan is not as specific, and certainly
it's full of the same flaws that the Edwards and the Hillary old plan had.
Kucinich is closest to the right idea, and, of course, he keeps, you know,
saying "nonprofit," or whatever. But I kind of don't want to use that word
anymore, and I wish that Dennis wouldn't use that, because Kaiser Permanente
is a nonprofit. Blue Cross is a nonprofit.

AMY GOODMAN: In fact, the Sacramento Bee that criticized you said, "Don't
you understand that Kaiser Permanente is a nonprofit? So why say this is a
for-profit industry?"

MICHAEL MOORE: Well, no. Well, right, yeah. It's not just the for-profit.
That's why I say that essentially you don't want any private insurance
companies involved and that whether they're for private or nonprofit,
because -- but when I say "profit," you have these huge nonprofits that are
under the guise of nonprofit, but they're all about profit. They're all
about making money for themselves and for their executives, and what they
make is obscene. And so, I favor the removal of all private insurance
companies. I don't know if Kucinich goes that far. I don't know really if
any of the legislation that I've read goes that far, because they all have a
component where they will allow the private insurance companies to still be
involved.

AMY GOODMAN: So you're talking about single payer.

MICHAEL MOORE: Yes.

AMY GOODMAN: Do you see a distinction between single payer and universal
coverage?

MICHAEL MOORE: Well, yes. Of course there's a distinction, because first
of all, let me tell you, they're all going to say universal coverage. By the
time of the election -- by the primaries, I'm sure all the Democrats are
going to be using that word: universal coverage for everyone, coverage for
everyone. Listen, a lot of their plans, all they're going to do is they're
going to take our tax dollars and put them into the pockets of these
insurance companies.

We need to cut out the middleman here. The government can run this
program. They do it quite well in these other countries. You know, if you
take the top twenty-five countries, and if we were the only one not doing
something of the twenty-five, are we trying to say that the other
twenty-four are just screwing up and we're the smart ones here? I don't
think so.

I think it's -- you take a country like Canada. Their overhead, their
administrative cost to run their national program takes up about 1.7% of
their whole budget. The average insurance company in this country will spend
anywhere from 15% to 30% on overhead, administrative costs, paperwork,
bureaucracy. That can be brought way down when the government does it. But,
of course, the Republicans and even some of the Democrats have done a good
job convincing the American people that government is bad, government will
just mess it up. And as Al Franken said a few weeks ago -- I heard him
say -- they run on that platform of the government is bad, will mess things
up, then get elected and spend the next four years proving themselves right.

AMY GOODMAN: Michael Moore, his new film is SiCKO. When we come back, he
goes to a British hospital and visits a doctor's home, and he talks about
what he's doing as this film is released, working with Oprah and YouTube and
MoveOn and testifying before Congress, and more. Stay with us.

[break]

AMY GOODMAN: As we conclude our interview with Academy Award-winning
filmmaker Michael Moore, in this segment, well, we play a clip of SiCKO.
Michael visits a British doctor in his office at the NHS -- that's National
Health Service -- hospital and at his home.

MICHAEL MOORE: You have like a family practice?

NHS DOCTOR: Yeah, it's an NHS practice. We have nine doctors within that
practice.

MICHAEL MOORE: You're paid for by the government?

NHS DOCTOR: Paid for by the government, yeah.

MICHAEL MOORE: So you work for the government.

NHS DOCTOR: Oh, yeah. Absolutely.

MICHAEL MOORE: You're a government-paid doctor. So working for the
government, you probably have to use public transportation?

NHS DOCTOR: No, so I have a car that I use and, you know, I drive to
work.

MICHAEL MOORE: And old beater.

You live in a kind of a rough part of town, or.?

NHS DOCTOR: I mean, I live in a terrific part of town. It's called
Greenwich. It's a lovely house. It's a three-story house.

MICHAEL MOORE: How much do you pay for that?

NHS DOCTOR: 550,000, yeah, so -

MICHAEL MOORE: Pounds?

NHS DOCTOR: Yeah.

MICHAEL MOORE: So, a million dollars.

NHS DOCTOR: Yes, absolutely.

MICHAEL MOORE: So doctors in America do not necessarily have to fear
having a universal healthcare?

NHS DOCTOR: No, I think if you want to have two or three million-dollar
homes and four or five nice cars and six or seven nice televisions, then
maybe, yeah, you need to practice somewhere where you can earn that.

MICHAEL MOORE: Well, the AMA, the AMA in this country, has, you know, got
all the doctors convinced, if we go to socialized medicine, you know, they're
going to be in the poorhouse. And that just isn't true. The doctors we met
in Canada, the doctors we met in Britain, in France, are living quite well.
And I even go to the home of one of them in Britain, as you mentioned. He's
living in a million-dollar home. He's driving an Audi. You know, he's living
the yuppie life. I hope the doctors that go to see my movie will walk out of
there going, "Oh, at least our good life can be protected under socialized
medicine." Nobody wants to take away their big house.

AMY GOODMAN: "Skid row," Michael Moore?

MICHAEL MOORE: Yeah, the opposite of the big house doctors live in. Well,
as you know -- I mean, I think you've covered this -- patients in Los
Angeles who can't pay their bill at the hospital, hospitals have been
dumping them on skid row for some time now. They just get them out of the
hospital, sometimes right in their hospital gown, put them in a taxi and
tell the taxi, "Take them to skid row and drop them off." And sometimes the
taxi drivers are having to push them out of the car. And --

AMY GOODMAN: You got videotape.

MICHAEL MOORE: Yes. We have actual security-cam footage of a Kaiser
patient being dumped on the side of the curb by the taxi that Kaiser hired
to bring this woman and just dump her with no shoes out in the middle of the
street in her hospital gown, very sad. And you sit there and you watch this,
and you can't believe this is the United States of America. This is what
we -- this is how we treat people. I mean, I just -- I think when people see
this movie, they're going to go, OK, this has gone too far, and these people
are going to have to be stopped.

AMY GOODMAN: Michael, in the film, you talk about the AMA, you talk about
the pharmaceutical industry, the insurance industry. On your website, you
feature there preparations for this film coming out. How are they dealing
with SiCKO?

MICHAEL MOORE: Well, they, at first -- I mean, they've been -- I'll go --
I'll jump back to just before we started making the movie, where no
insurance company would insure me or the film, because they knew it was
going to be about insurance. So I had a difficult time just, you know,
getting insurance for this thing. Then they started a number things
internally that they did to warn their employees: do not talk to Michael
Moore; if you talk to Michael Moore, you're going to be in serious trouble.
And, in fact, they did training sessions on how to deal with me, should I
show up at their company. They had a -- Pfizer had a Michael Moore hotline.
You dial this number if you see him. I mean, this is all this crazy stuff --

AMY GOODMAN: Have you dialed it?

MICHAEL MOORE: Oh, yeah. In fact, last year I put it on -- a couple years
ago I put it on the internet, just so -- I told people just dial this
number, it's the Michael Moore hotline at Pfizer. Just call them up and just
say: "He's in the building. He's in the building!" you know, just to -- they
eventually had to shut the line down, because so many people were messing
around with them, but.

AMY GOODMAN: So what do they say? How do they say to deal with you in
these memos?

MICHAEL MOORE: Don't run, don't flea, don't put your hand over the camera.
They hired a psychological profiler at one of the companies to tell the CEO
how my mind ticks -- so, in other words, like how to get me off on the
subject. So if I happen to show up with a microphone, you know, the
psychological profiler said, we've determined if you can just get him to
talk about Detroit sports teams, he'll stop talking to you about the HMOs.
And I read that, and I thought, that's good. That's pretty good.

So, anyways -- but, see, they missed the whole point, because this film
was never going to be about me going after a General Motors or a Pfizer,
that I wanted to do something much larger here and not just -- not just go
after one company as if, oh, geez, if we just fixed one company, everything
would be fine. There's something much bigger that we need to fix in this
country. And, actually, it's bigger than the healthcare situation. It's
about how we structure ourselves as a society, how we treat each other, and
this American mentality of every man for himself, how that has to stop --
this kind of "me" society that we live in has to go to the "we" that the
rest of the world lives in.

AMY GOODMAN: You have a man in the film who's hired by the health industry
to challenge people who are filing claims. Explain exactly what he does, how
he investigates people.

MICHAEL MOORE: The health insurance industry does not like to pay out
claims, because they don't make money. The only way they can make a profit
is if they don't pay for your operation. If they pay for your operation and
your doctor's appointment and your pharmaceuticals, they don't make any
money. So their goal is to try and pay out as little as possible, which
right away, that just tells you right there, there can't be any room in this
healthcare thing for insurance companies, because all it -- health should be
about helping people. And the decision should never be based on whether or
not, hey, we should -- how can we save our money here, how can we deny that
operation?

So they hire these hit men, what we call insurance company hit men, who,
after, let's say -- let's say you had to go in, you know, for a broken ankle
or whatever, and they get that bill and they go, "Wow, that's like $5,000
for a broken ankle. That shouldn't have cost more than $1,000. We don't want
to pay all that." So they hire -- they have these investigators, they have
investigative units at the insurance companies, and they say, "You know
what? Go dig into Amy Goodman's past. Go find out if maybe on her health
insurance application she didn't tell us about something that she had maybe
ten years ago." And they literally will go and get these records, and they'll
do this incredible research on your health history to where they can then
come and say, "You know what? You didn't tell the truth here. You had a
pre-existing condition. You know, we didn't know about this. You didn't tell
us. And so, therefore, we want the money back from that operation, or we're
not going to pay for it.

AMY GOODMAN: One of the most powerful parts of this film are the people
who are coming forward, like the guy who says he couldn't do it anymore, and
he hasn't been investigating people for a long time. And then you have Linda
Penno.

MICHAEL MOORE: Right, the whistleblowers in the film, especially Linda
Penno. She's a doctor from Kentucky. She worked for Humana. She was a
medical reviewer there. And it was her job as a doctor to go through claims
and approve or deny them. And she tells in the film and in testimony before
Congress how she was expected to deny a certain percentage of claims that
would come in from patients, even regardless of whether they were true or
not. They expected, say, a 10% denial rate. The doctor at the insurance
company, the doctor, medical reviewer, who denied the most got like a big
Christmas bonus. I mean, it's absolutely, again, crazy that --

AMY GOODMAN: Her salary increased from a couple hundred dollars a week to
six figures.

MICHAEL MOORE: To six figures, because she kept denying. She couldn't take
it any longer. Her conscience got to her, and she resigned, and then went
and blew the whistle to Congress, and that testimony is in the film. It's
very powerful, and she's a very brave soul for coming forward.

AMY GOODMAN: How many more people responded in that way? You said 25,000
people responding about all the terrible problems they have had with health
insurance, and then you have these people.

MICHAEL MOORE: Right. I'd say we had a couple hundred people within the
industry -- pharmaceutical industry, hospital corporations, health insurance
industry -- that wrote to us, wanting to share with us different things.
Some wanted to be on camera, some didn't. Some sent us files, some -- I
mean, it was really amazing how many people were -- whose consciences were
bothering them, essentially. They just couldn't take it any longer.

AMY GOODMAN: We're talking to Michael Moore, Oscar Award-winning
filmmaker. How does this connect to Fahrenheit 9/11? How does SiCKO link to
your previous films and Bowling for Columbine?

MICHAEL MOORE: Well, that's a good question. It does -- there is a thread,
actually, that goes from Bowling for Columbine through Fahrenheit into this
film. Part of it is the use of fear. The reason we don't have a better
system is because we've been made afraid of socialized medicine, the
Canadian system, whatever, and trying to scare the American people, using
ignorance as a way to increase the level of fear in the country. It's these
films -- and I've been doing this really since Roger & Me" -- are films
about -- ultimately about our economic system. We have an economic system,
as I've said before, it's unjust, it's unfair, it's not democratic. And
until, ultimately, that changes, until we construct a different form of
economy in a way that we relate to capital, I don't think that -- I think we'll
continue to have these problems, where the have-nots suffer and the haves
make off like bandits.

AMY GOODMAN: So how are you organizing? As you release this film in
thousands of theaters around the country in the next few weeks, you're also
working with unions, you're working with YouTube, with Oprah, you're
testifying before Congress. Explain.

MICHAEL MOORE: Yes. Yeah, it is kind of a weird convergence. But you know
what? It's because this issue affects all Americans. And I'm being contacted
by all kinds of groups and people now that want to get involved in this. And
so, we are going to have a very strong organizing effort through the
California Nurses Association, through Physicians for a National Health
Plan. MoveOn is going to be very active and involved in this. So, many of
the groups and unions that are on the left are organizing around it. But
there's also, you know, things, like you said, like YouTube, people like
Oprah, who has decided to make this a very important issue, in terms of
something that she's very concerned about. I was on her show a couple weeks
ago, and she has asked her fans to post their healthcare horror stories on
her website when the film opens. She's going to do a town hall on this issue
in the fall. So I --

AMY GOODMAN: YouTube?

MICHAEL MOORE: YouTube, again, is asking for people to videotape their
stories and put them on YouTube, and there's going to be a whole section on
YouTube of people telling what the insurance company did to them or a family
member or a friend, or the hospital or the pharmaceutical company, where
they have to pay for drugs or drugs they can't get.

So I think this will have what they call a viral effect, in the sense --
and I hope it does -- that people, that these people, are given a voice. And
people otherwise are sitting in their homes all across the country suffering
and not wondering how can I ever be heard. I hope through my website,
through the California Nurses Association, through YouTube, through Oprah's
site, through others that are going to be coming into this, and I think that
we're going to hear what Americans are really going through. And I've got to
believe something good is going to come out of this. And we're going to hold
the candidates' feet to the fire on this issue, especially the Democrats.

AMY GOODMAN: Are you going to be doing a second film dogging them? Are you
going to have a man in a chicken suit following them?

MICHAEL MOORE: Oh, you're referring to our corporate crime-fighting
chicken on our old TV show. Oh, it's so nice you remember that chicken. No,
but we are actually going up to New Hampshire at the end of this week. And
we are going to release information to the public about just how bought and
paid for the candidates are that are running for president and for public
office.

AMY GOODMAN: How bought and paid for are they?

MICHAEL MOORE: Well, you'll have to wait 'til the end of the week to hear
the answer to that. But let me just say it won't be pretty. I hate to say
that, but you know what? And again, I mean, I like a lot of the candidates,
for a lot of reasons, that are running. But, you know, if we all throw in
with them too soon on this without forcing them to take good positions on
these issues, I don't think we're going to get anywhere. The Democrats have
already proven that since the November election, that, you know, they will
drag their feet if at all possible. And so -- and, you know, we've already
seen what Hillary's position is on this, and, of course, with her position
on the war, this makes it very difficult for people who otherwise would like
to vote for her, would like to see our first woman president, but simply can't
support somebody who supported the war for so long and who is taking such
large contributions from the health industry.

AMY GOODMAN: Michael Moore, were you surprised by anything you found in
making this film?

MICHAEL MOORE: Yes, I was constantly -- here's one thing that really
struck me. When I was interviewing that British doctor and I was asking how
much money he makes -- you know, he makes like a little under $200,000 a
year -- and he said, "But my pay is based on how good of a job I do. If I
get more of my patients to stop smoking this year or if I bring their
cholesterol down or their blood pressure or their sugar down, I'll make more
money. So it's actually based on how healthy my patients are. So I have an
incentive to actually do good work here to make money."

And I thought, geez, it's like just the opposite here. It's like the more
people that smoke or don't eat well or whatever, who end up with illness and
disease, that means more money for the pharmaceutical companies, more money
for the doctors, more money for the hospitals. Everybody gains, when you get
sick.

And it got me thinking a lot about just myself, personally, because when I
was there and I said, you know, maybe one way I should say to people, one
way to beat the system, at least this system, is that we should all try to
take a little better care of ourselves, and starting with number one here,
myself. And so, I started eating fruits and vegetables. I don't know if you've
heard of these things, but they come in different colors and they're
crunchy, and, you know, they're very good for you, if you haven't tried
them. You know, your mother is sitting over there. I don't know if I should
point this out, but your mom is sitting over there, and she looks like she
did a good job teaching you the importance of fruits and vegetables.

AMY GOODMAN: She did a great job.

MICHAEL MOORE: Yes. And she said that you were an excellent child, by the
way. We missed that off-camera here, but I want your viewers and listeners
to know that mom pretty much approves of how you've turned out.

And the other thing is, I started going for a walk every day. So I go for
a walk for like a half-hour to an hour a day, and I just -- I feel 100%
better. I've like lost thirty pounds. Don't worry, I'm not going to -- you're
not going to see the Jane Fonda workout video from me or anything. I'm just
saying, though, that if we just -- each of us -- if we all just do a couple
things just to take better care of ourselves, we can avoid this crazy
healthcare system. And you know what? I think it's better for the planet,
too. Again, we're over-consumptive on so many things as Americans, and we
all need to kind of think about that a little bit in how we behave. So --
and I say that for myself, start with me.

AMY GOODMAN: Michael Moore, the Academy Award-winning filmmaker. His newest
film, SiCKO, is going to be in theaters next week, thousands of theaters
around the country. This week, he heads to Washington, D.C., to testify
before Congress to challenge the healthcare system in this country, calling
for single-payer insurance, and then he goes to New Hampshire to challenge
the presidential candidates.

Democracy

Tony Benn, Former Member of Parliament (UK) from the movie SiCKO:

See it all began with democracy, before we had the vote, all the power was in the hands of the rich people. If you had money, you could get health care, education, look after yourself when you were old, and what democracy did was to give the poor the vote and it moved the power from the marketplace to the polling station. From the wallet to the ballot!

And what they said was very simple. In the 1930s, we had mass unemployment, but we don’t have unemployment during the war. If you can have full employment by killing the Germans, why can’t we have unemployment by building hospitals, building schools, recruiting nurses, recruiting teachers? If you can find money to kill people, you can find money to help people.

I think democracy is the most revolutionary thing in the world. Far more revolutionary than socialist ideas, or any body else’s idea. Because if you have power, you use it to meet the needs of you and your community. And this idea of choice, which capital always talks about all the time, you got to have a choice; choice depends on the freedom to choose. If you are shackled with debt, you don’t have the freedom to choose.

The people in debt become hopeless and the hopeless people don’t vote. See they say everyone should vote, but I think if the poor in Britain or the US turned out and voted for people who represented their interests, it would be a real democratic revolution. So they don’t want it to happen, keeping people hopeless and pessimistic.

See I think there are two ways in which people are controlled. First of all frighten people, and secondly demoralize them. An educated, healthy, and confident nation is harder to govern. And I think there is an element in the thinking of some people: we don’t want people to be educated, healthy, and confident because they would get out of control.

The top 1% of the world’s population and 80% of the world’s wealth…its incredible people put up with it. But, they are poor, they are demoralized, they are frightened, and therefore they think perhaps the safest thing to do is to take orders and hope for the best.

Thursday, June 21, 2007

First Post

Ok, so this is my first post on June 21, 2007.

It's been a crazy week and just feel sleepy and mentally tired.

Here at work listening to some Punjabi tunes.

I will write more later...